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It concluded that these color properties are more important in attracting attention than hue. Hue also affects arousal, but saturation and brightness have a greater impact.

Use color correction tools in Final Cut Pro X and Motion

You should only use them on interface elements that demand user action such as buttons. The color will draw attention to those elements and make them easy to find when users are ready to act. Darkening the color decreases the white in it while desaturating the color increases the gray in it. This tempers the color intensity it has on the eyes. This allows the user to read the page easier without visual distraction.

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Below are examples of homepage backgrounds that strain the eyes compared with ones that soothe the eyes. Are your brightness and saturation levels optimized?

Are users able to read the text with ease? Color influences the aesthetics of a design, but it also influences the usability of it. If you want to draw attention, use red. It is often where the eye looks first. Red is the color of energy. It's associated with movement and excitement.

People surrounded by red find their heart beating a little faster and often report feeling a bit out of breath. It's the absolute wrong color for a baby's room but perfect to get people excited. Wearing red clothes will make you appear a bit heavier and certainly more noticeable some studies show red cars get more tickets but that may be because the red car owners drive faster or the ticket giver notices the movement of the red car more prominently.

Red is not a good color to over use but using a spot of red in just the right place is smart in some cases one red accent in an otherwise neutral room draws the eye; a red tie with a navy blue suit and a white shirt adds just the right amount of energy to draw the eye no wonder it's the "uniform of the day" at the seats of government. Red is the symbol of life red blooded life!


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Red is used at holidays that are about love and giving red roses, Valentines hearts, Christmas, etc. Pink is the most calming of all colors -- often our most dangerous criminals are housed in pink cells as studies show that the color drains energy and calms aggression. Think of pink as the color of romance, love, and gentle feelings, to be in the pink is to be soothed.

Ask people their favorite color and a clear majority will say blue. Much of the world is blue skies, seas. Seeing the color blue actually causes the body to produce chemicals that are calming; but that isn't true of all shades of blue. Some shades or too much blue can send a cold and uncaring message.


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  • Many bedrooms are blue because it's calm, restful color. Over the ages blue has become associated with steadfastness, dependability, wisdom and loyalty note how many uniforms are blue. People tend to be more productive in a blue room because they are calm and focused on the task at hand. Some studies are showing that weight lifters can lift more weight in a blue gym - in fact, nearly all sports are enhanced in blue surroundings. The color of growth, nature, and money.

    A calming color also that's very pleasing to the senses. Dark forest green is associated with terms like conservative, masculine and wealth. Hospitals use light green rooms because they are found to be calming to patients. It is also the color associated with envy, good luck, generosity and fertility. It is the traditional color of peace, harmony, comfortable nurturing, support and well paced energy. Cheerful yellow is the color of the sun, associated with laughter, happiness and good times.

    A person surrounded by yellow feels optimistic because the brain actually releases more seratonin the feel good chemical in the brain when around this color. It is the color associated with optimism but be careful with yellow; when intense, it is the color of flames and studies show babies cry more in bright yellow rooms and tempers flare more around that color too.

    It has the power to speed up our metabolism and bring out some creative thoughts legal tablets are yellow for good reason! Yellow can be quickly overpowering if over-used, but used sparingly in the just the right place it can be an effective tool in marketing to greater sales. Some shades of yellow are associated with cowardice; but the more golden shades with the promise of better times. The most flamboyant color on the planet! It's the color tied most this fun times, happy and energetic days, warmth and organic products.

    It is also associated with ambition.

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    Download PDF Views of You In Shaded Hues: A Place Between Black and White

    The trouble in this scientific approach is that some colors considered important in the crayon box are notoriously missing. It depends on how you want to define color.

    White is what we see when all wavelengths of light are reflected off an object, while pink is a mix of the red and violet wavelengths. Black, on the other hand, is what our eyes see in a space that reflects very little light at all. If you include in the definition of color, however, all of the ways in which human eyes process light and the lack of it, then black and white, as well as pink, earn their places in the crayon box.